5 reasons to use animation to reach a younger audience

As an advertiser, you know the importance of capturing the attention of your target audience with engaging and relevant ads. For years, static ads have been good enough to do just this. However, in today’s market, animated ads offer an exciting and effective way to attract the kind of customer support you need to successfully grow your business, especially if you want to target a younger audience. Below are some of the reasons why using animation to reach a younger audience is a smart move.

Animated ads are attractive

Part of the reason that animated ads are an effective way to reach a younger audience is that by their very nature they are more attractive than static ads. For example, they tend to be more exclusive than static ads and are therefore more likely to grab the attention of your audience.

Also, people are programmed to respond to movement. As a result, activity in animated ads draws the consumer’s attention away from what you are doing and focuses on your business message.

Finally, animation advertising is an attractive way to communicate your brand because it allows you to create attractive characters and worlds that attract the viewer and give a positive impression of your brand. Pets like Manny Mo and Jack from Pep Boys put a friendly face on a business that will make young consumers more likely to trust that business. Once you’re drawn to these characters and worlds, your target audience is more likely to respond to your brand, bringing you more customers than you could have with more traditional ads.

Animated ads are easy to understand

The goal of any advertisement is to communicate the company’s message to the consumer. Today’s youth tend to have shorter attention spans and therefore need advertisements that are concise and easy to digest quickly. Less attractive and more complex static ads, as a result, can make it more difficult to get your message across simply and quickly. This is especially the case if the message you are communicating is complicated or difficult to understand.

Animated ads, on the other hand, demonstrate the old adage that “a picture is worth a thousand words.” Because they rely on images and characters to communicate rather than words, they can, in just moments, convey the essence of your brand in a way that static ads cannot. In the hands of an experienced ad animation company like Powerhouse Animation, your animated ad can summarize your message in a fun, engaging, and easy-to-understand format that is more likely to turn younger audiences into paying customers.

Animated ads are memorable

As an advertiser, your goal is to make your brand or product stay in the minds of the people who see your ads. Partly because they are attractive and easy to understand, animated ads tend to accomplish this more effectively than static ads. In fact, an animated ad allows the viewer to retain up to 58 percent more material than other forms of advertising.

Today’s culture, which relies as much on screens as smartphones and tablets, is especially ripe for the use of visuals in advertising. Due to the short attention span and the ease with which images and videos can be digested on a small screen, animation provides a way to more effectively help younger audiences remember your brand. As a result, a commercial animation studio like Powerhouse Animation can provide the expertise and material you need to create an ad that will communicate your brand in a memorable way to the younger crowds you want to reach.

Animated ads are modern

Younger audiences tend to be drawn to the modern and stylish. Animated ads, due to their use of graphics, motion, video, and design, are more likely to attract the attention of these audiences because they give your brand a more modern feel.

The very fact that animated ads use attractive graphics, motion and animation makes them a modern update to the more traditional static ad. They more accurately reflect the type of medium that younger audiences are familiar with and comfortable with.

In addition, depending on the layout and characters you use, you can create an ad that communicates style, refinement, and savvy to the audiences you want to reach. Alternatively, you can, with the help of your chosen animation company, design an animated ad using your own unique style and personality to appeal to a younger audience that resonates with the qualities your brand embodies.

Animated ads are fun

Lastly, you may want to consider using animated ads to reach a younger audience because they are fun. Instead of just reading words or looking at a single image, your audience will be drawn to the world and the characters that you and your animation partner create together. Excellent character design, well-designed creative worlds, and the right amount of movement and action will create a story around your brand that your audience will enjoy watching. The more fun they have watching your ad, the more likely they will remember your brand and buy your products in the future.

Advertising animation has many advantages if you want to target a younger audience. This type of advertising has the ability to connect with young people through a medium they are familiar with, characters they can relate to, and motion graphics that they will find entertaining and memorable. As a result, it offers an effective and attractive way to promote your brand.