Health Fitness

Affiliate Marketing Tips and Keywords for Fitness and Exercise Equipment Selling

As an affiliate marketer, your main job is to pre-sell the products that you are promoting on your website. When you pre-sell exercise and fitness equipment, knowing why people buy it allows you to do a better job of preselling.

Below are some of the reasons why people want to buy exercise and fitness equipment. These reasons can also be why people would buy equipment for someone else.

To lose weight and tone your muscles

To be healthier and feel better

To build a lot of muscle

To make your body look more attractive.

To slow down the aging process.

To aid in recovery from illness or injury.

To please your family members or other people in your lives.

To fit into your clothes

To be more successful in your career or get a new job.

To follow a doctor’s order

To get health insurance or life insurance.

Being able to exercise in the privacy of your home.

To prepare for an upcoming event, such as a wedding or high school reunion

To make a one-time purchase instead of buying a gym membership

There are many types of exercise products that affiliate marketers can promote. It is a good idea to choose a niche in which to specialize.

Below is a list of some of the products that you can promote.

stationary bikes

spin machines

Pilates machines

free weights

rowing machines

gliders

treadmills

weight machines

trampolines

ski machines

elliptical

Resistance bands

multi-team machines

jump the rope

stair climbers

balance balls

sports training equipment

ab machines

You can also feature products related to exercise equipment on your website. Some related products are:

Exercise clothes

Videos and DVDs on exercise programs

Health and fitness magazine subscriptions

Diet plans

Books on healthy eating and cooking, diet plans, exercise plans.

Additional equipment or accessories to the products.

On your affiliate website you should have words or phrases that help sell the exercise equipment. Sometimes a single word will resonate with a person and persuade them to buy.

The following are positive words and phrases related to exercise.

lose weight

feel healthy

look better

stop aging

work the muscle

increase stamina and endurance

without shame

improve confidence

Get in shape

living more time

increase energy

feel slim / sexy / younger / more attractive

look slim / sexy / younger / more attractive

tone up

fit into old clothes

keep in weight

enjoy the beach

lose fat

Eat more

wear a swimsuit

Using images and graphics on your website will also help sell the exercise equipment. Your site visitors will be projected onto the images and this will help persuade them to buy.

Some image ideas are:

Before and after photos of people getting fit

People smiling and enjoying exercise equipment.

People in the home who use the equipment while watching TV or around their young children.

If you plan to drive traffic to your website using pay-per-click advertising, you will need good keywords for your advertising campaigns.

Here are some keywords and phrases related to exercise equipment.

training equipment

exercise bike

home fitness

gym equipment

gym machines

home gym

exercise equipment

fitness machines

weight lifting equipment

used exercise equipment

exercise machine

exercise

abdominal equipment

physical exercise equipment

home exercise equipment

weight equipment

exercise program

exercise bike equipment

Sports team

physical exercise

Informational articles are a must have on your affiliate website. These not only help to sell the equipment, but they will also help your site’s search engine optimization. Articles will keep visitors on your website for longer and improve the overall quality of your site.

Here are some ideas for articles related to exercise:

How a person used the equipment to lose a lot of weight quickly.

How one person got in shape and helped them get a date.

How a person improved their overall health and fitness

How easy it is to set up or use the exercise equipment.

Creating a subscriber list will allow you to establish a long-term relationship with your visitors. To sign up for your newsletter or mailing list, you can offer them a free exercise-related information product.

Ideas for free information products related to exercise are:

A list of good and nutritious foods to eat.

A list of exercises they could do anywhere.

How to make time in the day for a quick workout.

Exercise equipment reviews and recommendations.

Diet plan reviews and recommendations.

Since exercise equipment is often a high-priced item, there is a chance to earn big money in affiliate commissions. Finding exercise equipment to promote is not difficult. You can check the official website of the equipment manufacturer and see if they have an affiliate program. You can also search affiliate networks to see if they represent exercise equipment. Choose a program that offers a variety of creative networking opportunities. Most programs offer free data sources from the merchant’s product catalog. Using data sources on your website, along with informative articles, will allow you to create an authority website that will rank well in search engines.

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