Affiliate Marketing Tips and Keywords for Fitness and Exercise Equipment Selling
As an affiliate marketer, your main job is to pre-sell the products that you are promoting on your website. When you pre-sell exercise and fitness equipment, knowing why people buy it allows you to do a better job of preselling.
Below are some of the reasons why people want to buy exercise and fitness equipment. These reasons can also be why people would buy equipment for someone else.
To lose weight and tone your muscles
To be healthier and feel better
To build a lot of muscle
To make your body look more attractive.
To slow down the aging process.
To aid in recovery from illness or injury.
To please your family members or other people in your lives.
To fit into your clothes
To be more successful in your career or get a new job.
To follow a doctor’s order
To get health insurance or life insurance.
Being able to exercise in the privacy of your home.
To prepare for an upcoming event, such as a wedding or high school reunion
To make a one-time purchase instead of buying a gym membership
There are many types of exercise products that affiliate marketers can promote. It is a good idea to choose a niche in which to specialize.
Below is a list of some of the products that you can promote.
jump the rope
sports training equipment
You can also feature products related to exercise equipment on your website. Some related products are:
Videos and DVDs on exercise programs
Health and fitness magazine subscriptions
Books on healthy eating and cooking, diet plans, exercise plans.
Additional equipment or accessories to the products.
On your affiliate website you should have words or phrases that help sell the exercise equipment. Sometimes a single word will resonate with a person and persuade them to buy.
The following are positive words and phrases related to exercise.
work the muscle
increase stamina and endurance
Get in shape
living more time
feel slim / sexy / younger / more attractive
look slim / sexy / younger / more attractive
fit into old clothes
keep in weight
enjoy the beach
wear a swimsuit
Using images and graphics on your website will also help sell the exercise equipment. Your site visitors will be projected onto the images and this will help persuade them to buy.
Some image ideas are:
Before and after photos of people getting fit
People smiling and enjoying exercise equipment.
People in the home who use the equipment while watching TV or around their young children.
If you plan to drive traffic to your website using pay-per-click advertising, you will need good keywords for your advertising campaigns.
Here are some keywords and phrases related to exercise equipment.
weight lifting equipment
used exercise equipment
physical exercise equipment
home exercise equipment
exercise bike equipment
Informational articles are a must have on your affiliate website. These not only help to sell the equipment, but they will also help your site’s search engine optimization. Articles will keep visitors on your website for longer and improve the overall quality of your site.
Here are some ideas for articles related to exercise:
How a person used the equipment to lose a lot of weight quickly.
How one person got in shape and helped them get a date.
How a person improved their overall health and fitness
How easy it is to set up or use the exercise equipment.
Creating a subscriber list will allow you to establish a long-term relationship with your visitors. To sign up for your newsletter or mailing list, you can offer them a free exercise-related information product.
Ideas for free information products related to exercise are:
A list of good and nutritious foods to eat.
A list of exercises they could do anywhere.
How to make time in the day for a quick workout.
Exercise equipment reviews and recommendations.
Diet plan reviews and recommendations.
Since exercise equipment is often a high-priced item, there is a chance to earn big money in affiliate commissions. Finding exercise equipment to promote is not difficult. You can check the official website of the equipment manufacturer and see if they have an affiliate program. You can also search affiliate networks to see if they represent exercise equipment. Choose a program that offers a variety of creative networking opportunities. Most programs offer free data sources from the merchant’s product catalog. Using data sources on your website, along with informative articles, will allow you to create an authority website that will rank well in search engines.