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How to Get a Top 10 Ranking for Your Site

The goal of every webmaster is to achieve the best possible traffic levels for his website. The best way to do this is with search engine optimization. This is the process of optimizing your web pages for search engines to help them rank higher in search results. This article is designed to help you teach that process from scratch; including on-page and off-page optimization. Let me be blunt that this article does not contain everything you can do. The concept of over-optimization is real and you don’t want your web pages to be so search engine friendly that they appear weak to real human visitors.

On-page optimization (This should be in an H2 header tag)

The concept of on-page optimization is simple and straightforward. This is the actual process of making your web pages search engine friendly and helping them achieve the best possible results. This is also the easiest part of search engine optimization as it is usually only done once, and to make things easier it should be done during the initial website creation. Let’s start digging into search engine optimization.

Title tags (This must be in an H3 header tag)

The title tag is found in the document header element; This is basically the title of your web page and it will appear in the search engine results and appear at the top of the visitors web browser. You really want to try and make this friendly to both search engines and visitors. A title tag full of keywords will not perform well in actual search results click conversions because it is not human friendly. The method this author will recommend is the keyword bar informational method. Let’s say we have a website related to cat food and it sells cans of food. The main keyword we want to rank for is cat food. Below is an example of an optimal title tag for both search engines and visitors.

Cat food – Get information and buy cat food online

The title tag above is simple and contains the main keyword twice, once at the beginning and once at the end. It also tells a human exactly what the web page is about and what it contains. Don’t worry about adding too much information in the title tag; this can be done with the meta description tag described below.

Goal Description tags (This must be in an H3 header tag)

The meta description tag is found in the document header element; and this is basically the general description of the website. This should cater to both search engines and human visitors. Using the same example on cat food, you will find below an example of a suitable meta description.

Cat Food R Us is the leading online cat food sales leader providing consumers with information on different brands of cat food.

As you can see above, the meta description is short, sweet, and to the point. It contains our main keyword twice and tells humans exactly what is found on the web page. Always try to keep your meta description around 150 characters or less.

Header tags (This must be in an H3 header tag)

Header tags are placed in the body element; and are used to structure specific sections of content. This is easy to describe, just like the chapters in a book; Since they are used to describe the specific chapter, they provide direct information about the content that follows. Now, there are a few different header tags, h1 through h6. Most of the time you will never need to go beyond the h3 header tag, however in some cases it may be applicable. The following example shows how header tags are used to structure content and how they are useful to visitors and search engines.

<i></p> <h1>Information on cat food</h1> <p></i>Content on basic information about cat food

<i></p> <h2>Main ingredients of cat food</h2> <p></i>Content on the different ingredients of cat food

<i></p> <h3>About taurine in cat food</h3> <p></i>Content on the taurine ingredient in cat food

<i></p> <h2> Top Cat Food Brands</h2> <p></i>Content about the different brands of cat food

<i></p> <h3>About the Pet Paws brand</h3> <p></i>Content about the Pet Paws brand

As you can see above, the whole concept of heading tags is to structure your content; This helps search engines know what specific pieces of content are related to, and it also gives humans a good idea of ​​what that specific content is about. Proper use of heading tags is crucial in on-page search engine optimization and is also the most abused. Make sure to use it correctly followed in this article.

Internal bonding (This must be in an H3 header tag)

The internal link concept is quite simple; This is the process of internally linking your web pages to each other. This helps search engines index all of your web pages and also helps visitors find different sections of your website. Of course, you will have a navigation menu located somewhere on your web page. However, it is also a good idea to add internal links directly to your content. This not only helps search engines find out more about your web page theme and correlation, it also helps readers find sections of your website easily. Don’t forget to use the appropriate anchor text as well. Consider using the main keyword you are trying to rank for followed by home or home page instead of using home from the anchor text of your home page.

Image optimization (This must be in an H3 header tag)

Many webmasters do not properly optimize their images and lose traffic from Google image searches. This is done using the actual image file name and the ‘alt’ attribute. Below is an example of how to properly optimize an image of a cat eating Whiskeys cat food.

‘File name: cat-eating-whiskeys-cat-food.jpg’

‘Alternate Attribute: A black and white cat eating cat whiskey out of a bowl.’

Actual HTML:

<i>.</i>

It’s generally a good idea to add content around or near the image that is directly related to it. This is usually done by wrapping the text around an image or adding a caption below the image.

Special HTML text (This must be in an H3 header tag)

It is a good idea to use bold and italic HTML around some of your main keywords on your web page. Make sure you don’t abuse this and only do it once or twice; the best way to do this is to do it as if you are trying to emphasize something to the reader. You’ll see that this will also make your readers pay special attention to a specific content area.

Off-page optimization (This should be in an H2 header tag)

The concept of off-page optimization is very simple; This is the process of rebuilding links. This article will go over some of the many different methods for building links. Some are better than others and are not in a specific order. This is just a generalization to help you figure out the best methods for rebuilding links.

Writing and submission of articles (This must be in an H3 header tag)

Article writing is the process of writing articles and submitting them to article directories. This is a great way to create relevant unique backlinks and also drive relevant traffic to your website. The BEST way to maximize article writing efficiency is to write one unique article at a time; DO NOT submit the same article to multiple article directories. Content editors and article reeditors will do this for you. Also, be sure to insert as many links as the article directory allows. However, don’t just link to your home page; for each available link link to a different web page. You will be wasting links if you do them all on the same web page; It also seems more natural to have links to all of your web pages. Don’t forget to use the proper anchor text; Mainly the best method with anchor text is to use the exact keyword or keyword phrase you are trying to rank for. Just be sure to change the anchor text from time to time; This is easily done by targeting other relevant keywords.

Blog commenting (This must be in an H3 header tag)

Blog comments are pretty simple. This is the process of commenting on blogs and leaving a backlink to your website. You only want to comment on blog posts that are relevant to your website and a good way to find blog posts is through the Google Blog Search website. Just type keywords or keyword phrases to find blog posts related to them. When leaving comments on the blog, you want to leave a useful comment or it will be marked as spam and removed. I suggest always commenting with 2 or 3 sentences and putting your backlink in the content rather than through the name and website text fields. Some blogs do not allow links within the content and you will have to settle for the name and website text fields. This is a good initial method for rebuilding links, however it should not be your main method.

Link exchange (This must be in an H3 header tag)

A link exchange is when two webmasters can exchange links between their websites. You can find websites to exchange links with by doing a simple Google search for the keyword or keyword phrase you are trying to rank for. This will add more value to the link exchange itself, as that site is already ranking for that keyword. Try not to go overboard with link exchanges; If possible, I would not exchange links with more than 100 sites, and only with sites related to the topic of my site. Remember to always use the proper anchor text when exchanging links.

Link back Building Resume (This must be in an H3 header tag)

The above three methods of rebuilding links are far from all available options. You can also consider signing on forums, social bookmarking, free blogging networks, etc. You can do some Google searches on “backlink building”, “backlink building methods”, and so on. to find alternative ways to backlinks.

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