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Using long tail keywords to generate leads from insurance agencies

Have you heard the famous saying about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the “long tail” to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, many of which can only be searched five or ten times a month. These sentences are usually very specific, but when a user types the sentence, they can be the ideal prospect for your insurance agency. This is why it is important that the search engine results page (SERP) list your agency at the top. Let’s take a look at some examples of insurance long-tail keyword phrases:

Arizona Garage Keeper Insurance

Owner operator insurance in New York

California Professional Liability Insurance

Florida’s Best Business Insurance Rates

Florida Coastal Condo Insurance

The more keywords that are included in a phrase and the more specific the term, the more restricted the results will be and the less frequently that term will be searched. And of course, the shorter the phrase, the broader the results and the greater the competition for the phrase. An example of a broad phrase might be “Truck Insurance” or “Auto Insurance.” When targeting long-tail keywords, quantity matters. Your agency should aim for 100 or more long queues, along with more competitive sentences, for a comprehensive approach to your insurance agency’s search engine optimization efforts.

On-page insurance search engine optimization (insurance SEO), includes both content and metadata. This means that Google or Bing search bots search for the text, images, blog posts, and video that appears on your page, and the Meta, such as the page description, alt tags, and header tags. that exist but are not seen on the page. Effective insurance search engine optimization also includes off-page optimization such as press releases, social media posts, bookmarks, and videos to name a few. Effective long-tail optimization will result in better insurance website traffic and increased leads from insurance agencies.

With the increasing number of mobile searches, your agency should add questions to its long-tail efforts. Some examples include:

· Where can I buy Arizona Garage Keeper insurance?

What are the best insurance agencies for homeowners and operators in New York?

What are the lowest rates for professional liability insurance in California?

· Where do I find the best Florida commercial insurance rates?

· Who Offers the Lowest Prices for Florida Coastal Condo Insurance?

Although organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies looking to quickly build their pipeline often find that insurance agency email marketing and calls to set specific appointments can represent a faster path to lead generation.

Insurance agencies and brokers who lack the time, tools, or skills to manage this type of initiative may consider outsourcing it to a competent insurance marketing company.

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