Building Business Systems 2: Lessons from Michael Gerber on Building Businesses
Most people who start a small business are NOT entrepreneurs. They are technicians who have a “business attack”. What Gerber means by this is that most people are good at something, creating an experience, providing a service, or creating or distributing a product, and then they think to themselves “Since I know how to do the job, I can create a business around you. In short, these people almost always end up creating a job for themselves.
When Gerber claimed that his #1 goal for his global consulting business (E-Myth Worldwide) was to become the McDonald’s of small business consulting, people said he was crazy because advising and consulting with small business owners would require specialized training, education and knowledge of everything related to the business (things that demanded a PREMIUM salary from the employee).
The biggest task of an entrepreneur is to take other tasks and reduce them to simple, duplicable systems that do NOT require the attention of the entrepreneur (or even any special individual if possible).
99% of small business owners think the answer to more work/business is to hire more people…the few entrepreneurs who are truly the MOST successful see the growth and hustle and bustle as the perfect time to consolidate efforts, use technology, exchange ideas and implement systems
The “system” of a business can be and SHOULD be its number 1 product (this makes a business SELLABLE) and is the reason why some entrepreneurs can sell a company and in a few months be running a different one. The “system” SHOULD be broken down into smaller systems: administration system, distribution system, marketing system, contact management system, customer service system, etc. All of these together should aim to support and reinforce ONE system, the “selling system”.
Systems manifest VISION. Get the puzzle picture FIRST and THEN put the pieces together. You never know where the pieces are going to come from, so don’t worry about a piece that seems to be missing and you never know when you’ll lose a piece and have to improvise, so don’t throw away the “box” (puzzle box that looks like it supposed to have the puzzle, Gerber checked against the mission/vision of the business, not letting it become stale)
Many people once believed that it was “impossible” for ordinary non-millionaires to invest in the big financial arena of commercial real estate. They were wrong! Join millionaires and non-millionaires doing just that with HIS Real Estate Network. Join us for an upcoming live event taking place regionally across the United States