The SEO Halo Effect

The halo effect is a cognitive bias that occurs when a person’s positive or negative traits seem to “spill over” from one area of ​​their personality to another in others’ perceptions of them. (As defined by Wikipedia). How is the halo effect applied to SEO? Everyone who cares about SEO should know that it takes more time to get a […]

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definition [def-uh-nish-uhn] noun 1. the act of making definite, distinct, or clear; A definition. 2. the formal statement of the meaning or importance of a word, phrase, idiom, etc., as found in dictionaries. An online dictionary resource can give users direct and immediate access to the definition of a term. 3. the condition of being defined, distinct or clearly delineated. […]

Superior marketing often trumps superior product

The best-selling mouthwash brand in the world is Scope by Procter & Gamble. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They control the dominant positioning on the shelves of big and small retailers. There are very few homes that do not use one of these products to combat halitosis. […]

Improve your marketing with hashtags

What is a hashtag anyway? A hashtag is defined as a useful word or phrase preceded by a pound sign ‘#’. It is most commonly used on social networking sites to link messages or content to the specific word or phrase identified by the hashtag. Hashtags allow you to group messages or posts linked to the hashtag. The power of […]

SEO Techniques: Simple On-Page Elements You Can Optimize Today

You may think that SEO techniques involve some kind of trickery, or perhaps some top-secret steps that only search engine optimization professionals know about. In fact, search engine optimization is not extremely difficult, it just involves following some simple rules. There are some very simple steps that even a novice webmaster can take to optimize their website for search engines. […]

Importance of enrolling in a digital marketing course

Running a business in this age is a challenging job. The advent of the Internet and technology has brought modern business to a threshold where competition is high and business promotion techniques are digital in nature. I am a digital marketing expert and have been watching the changing patterns of the industry for years. Today’s marketer is expected to devise […]

Adwords keyword research tools and tips for finding profitable keywords

Adwords keyword research tools are valuable and essential for anyone using Google AdWords to promote their websites. Most people think that such keyword research tools are only capable of extracting huge lists of keywords to use in your AdWords pay-per-click (PPC) campaign. Little do they know that these tools are also effective in extracting useful information about keywords that could […]