Chiropractic Marketing: A ‘Must Have’ Lesson for Chiropractors from Bill Gates

Bill was once quoted as saying something to the effect of, “Microsoft has had a lot of competitors over the years. It’s nice that we have museums to record those moments in history.”

Oh. It’s not good to think about it if you were one of those competitors, that’s for sure.

But you certainly don’t need to be a Microsoft competitor to feel the sting of business competition.

With the number of chiropractors in practice today, and the number of new doctors entering the profession each year, I’m sure you’ll agree, it’s a fairly crowded and competitive chiropractic market.

The number of dwindling incomes and struggling doctors certainly bears this out.

So how do you stay on the winning side… the successful side… of the competition in the chiropractic business, instead of the losing and struggling side?

2 ways…

1. DIFFERENTIATION.

2. PROPERLY USE YOUR PRACTICE METRICS.

Let’s talk about differentiation first.

To stand out in a crowded profession, you need to be able to show prospective and active patients what makes you and the chiropractic care at your office different from what any other doctor or chiropractic office offers.

Most importantly, you need to offer patients benefits and unique value that they can’t get from any of the other local doctors that compete with you.

And, if you really want to protect your practice and income from current competition and any future competition, you must learn how to uniquely position your chiropractic practice in the minds of consumers.

In other words, you have to learn how, through your marketing, to make potential chiropractic patients view your chiropractic practice in comparison to others, like comparing apples to oranges.

This only happens when you take proactive steps to create that unique and differentiated positioning through your patient acquisition and retention methods.

And, this is where your practice metrics come in…

Plain and simple, the only way to quickly grow a chiropractic practice (and maintain it) is to understand and manage your practice’s key metrics (measures/numbers).

Just like acquiring wealth and being financially free is about properly managing and measuring certain numbers (ie your bank balance, your income, your expenses, etc.). The same applies to your chiropractic success.

Unfortunately, most chiropractic schools never teach this concept to graduating doctors.

Then new chiropractors enter an incredibly competitive market, with tons of practicing chiropractors, they struggle to develop their practices and end up tremendously frustrated.

Can you blame them?

I certainly can’t.