Desi online
There are so many different nationalities and heritage groups that it can be difficult to keep track of all of them. It can be even more frustrating to find companies of certain nationalities; For example, a customer who emigrated from India may have trouble finding Indian restaurants and other businesses run by other Desi Indians. This can be increasingly frustrating for those who only speak their native language and are looking for business in Desi for practical communication reasons, as well as to connect with others in their region.
Fortunately, this is not a silent problem. It is well known that many people prefer to deal with people of their own nationality or heritage. To that end, a large number of companies have sprung up to help people of the same nationality connect with each other. Because there are so many claiming this heritage, there has been a boom in Desi search engines and Desi classifieds to help facilitate both location and communication among Desi Indians.
A simple web search of the term “Desi companies” returns almost five million visits; Fortunately, many of these results are from Desi business directories. These online yellow pages include engines like Desi11, Desi Business Directory for North America, and Punjab for the US All of these Desi search engines list all business categories: food, clothing, hotels, lawyers, places of worship, etc. – and they’re all Desi-run businesses. This is great news for those who don’t speak English and for those who want to deal exclusively with native speakers.
But what about a resource for those who want to post ads and try to reach Desi Indians in that way? Once again, the technology of this age has risen to the occasion. There are dozens, maybe hundreds, of websites where you can post ads and get responses, most of the time, if not all of the time, for free. And they are all designed exclusively for Desi Indians. These Desi classifieds are the best place to post ads about the sale of new and used cars, the sale of almost any type of item, offering services for a price, and the best place to post offers and housing applications. Sales of airline tickets, concerts, and resorts are also a big chunk of Desi’s classifieds. Of course, perhaps the best Desi classifieds have to offer Desi Indians are jobs. This is a great market for job seekers because Desi companies looking for reliable help with the same heritage can post job openings and vacancies, trusting that a Desi Indian will respond to the post.
It can easily be argued that Desi classifieds have helped connect more Desi Indians than ordinary gatherings. Also, Desi search engines have offered more exposure to a specific market than general ads. The Internet has increased the business of Desi companies and Desi Indians in a way never seen before, and it has definitely been for the better.