Digital Marketing

Does live video streaming work?

Have you found that many people have started live streaming on social media nowadays? With many live streaming social media apps starting with live video and making it possible for their users to go live and generate videos for their followers very easily, it’s no surprise that many small businesses jump in and use this technique to their advantage.

You might feel a little insecure about your first time using live video from social media, but it’s certainly worth investing some time and effort.

Help remind your followers about you

When you go live on social media, it’s a super quick way to get in touch with your audience and let them know you’re up and online. Your followers will get an alert to say you’ve gone live, and you’ll be able to see how many of them are engaged with you and watching the video while it’s live. For that reason, it allows people who don’t normally visit your page to see your live video.

Live videos are more interesting than other content

You will get a lot more interest by putting on a live video. Statistics show that people are likely to spend 3-4 times more time watching a live video than a pre-recorded video.

While you can post a video you’ve previously recorded, a social media live stream is definitely worth a try because they’re more engaging and interesting than pre-recorded videos. Your audience will enjoy seeing something in the actual moment it happens. It allows them to understand who you really are or the real business that you are operating behind your website, blog and social networks.

It is simple and accessible

It’s incredibly easy to start a live video on Facebook, Twitter or Instagram. If you have a smartphone that is less than a few years old, chances are you are well prepared. Today’s smartphone cameras deliver video quality that could only be found in high-priced standalone video cameras just a few years ago.

If things don’t go well, you can remove it and start over. Once you delete the video, no one will be able to watch it anymore and they will also not be able to find the previous content that you have filmed.

Participate in real time

Live video is a great way to enable your audience to understand more about you, gain faith in you faster, and stay more engaged. People who watch the video can comment in real time and share their ideas and points of view.

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