Digital Marketing

How to host a live event online

Due to technological advances in social media platforms, it is now easier than ever to host a live event.

In fact, with just one click, you can do it from the comfort of your office, or even while traveling in a car, and speak directly to the people who already know and trust you and your business.

Hosting your live event online is simple, and you can do it when you use social media platforms like Facebook Live, Instagram Live, and YouTube.

That is how.

Broadcasting on Facebook live

Simply log into your Facebook account on your smartphone, tablet or PC and go directly to where you would enter a status update. “What do you have in mind…?” click the “Live Video” icon… and you’ll be live instantly. You are now recording live video for all your users to interact with.

Instagram live streaming

Instagram requires a few more steps than Facebook, but still it is simple and very easy for you to live stream on Instagram. You start by logging into your Instagram app on your smartphone or tablet. In your timeline view, click on the camera in the top left corner, then select live at the bottom, and that’s when you’re live.

YouTube live streaming

When you plan to go live on YouTube from your desktop or laptop, simply log into your YouTube account, click Upload Videos, and on the right, select the Live Stream option, and just like Facebook and Instagram, will be live

A nice feature when using Instagram and Facebook is that send notifications to your followers (friends)…

That is going live, turning your videos in real time into an amazing and very effective marketing tool that reaches and touches your audience in an intimate and personal way.

If that wasn’t enough, once you’re streaming live, you can see the people who are watching and leaving comments while you record your stream in real time.

This gives you the opportunity to interact directly with your customers and prospects like never before on the Internet. If they have a question or comment, you can answer them directly and immediately through your live video.

Before you go live on any of the social media platforms, you better prepare yourself by following the tips below.

Test your live video first

You’d better test your live video and check the lighting and audio quality first, and also make sure everything is working properly.

Write your script and practice it

Save yourself the chance of public embarrassment by first writing a script and practicing it. Do that until it sounds like your delivery is natural and unwritten.

By carefully following these simple tips, you can help ensure that your live event is a total success and an achievement you can be proud of, as well as something you’ll want to do again and again.

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