Mobile Marketing: Integrating Offline Marketing into Print Media
If you are anything like me, then you must have heard of or been the recipient of some form of mobile advertising at one point or another. Despite its promising pitch for being the next big thing, not just in the smartphone revolution, but in the realm of marketing, it does not intend to independently satisfy all of your marketing needs.
The objective of mobile marketing is not to interact with the consumer exclusively on their mobile phones, but to constantly interact with them.
Repeated exposures to a stimulus would increase the likelihood that they will be able to remember your ad. Research indicates that most consumers have to come into contact with a brand at least eight times before they are mentally aware of it, and two more before they actually consider buying it. This type of dynamic and regular engagement is called participatory marketing. Whenever mobile marketing is incorporated into online and offline strategies, it can end up being participatory and fully employed to produce a deep and lasting relationship.
The right mobile marketing can certainly create that essential connection between your customers’ online and offline experience (for example, online to browse through your catalog and offline for the particular transaction). The cost of an item is the usual reason for the delay in searching and buying. An embedded participatory marketing strategy creates awareness of your brand that will most likely influence the consumer. And by increasing consumer awareness, you may be able to generate those sales to increase your quarterly net profit.
Using Print
One of the most significant and cost-effective mobile integration options is through the use of printing. Often this is as basic as encouraging customers to view your website using a mobile phone or sending a code via SMS to sign up for a survey or giveaway or get customer details.
* Ruffles
* Letterheads
* banners
* Instructions
* Newspapers
* Business letters
* Catalogs
* Journals
* Brochures
* Menus
* Tickets
* Manuals
Among the best approaches would be the use of current print promotions in classified ads, newspapers and magazines. With these, you can integrate a mobile initiative that is associated with the ad campaign, instructions for downloading mobile coupons featured for consumer convenience (customers won’t have to cut one out of paper), or marketing content material that promotes the benefits of your campaign and describes how to connect to current location-based ads.
Businesses can also join a direct mail campaign. They can allow customers to sign up for mobile alerts whenever their monthly bill is due or when their membership status has been updated or changed. When shipping merchandise to customers, they can also let them send a text message to find out the status of their delivery, or encourage them to sign up for special promotions or discounts on what they’ve purchased.
An additional way to integrate print into mobile marketing would be to include things like mobile-to-respond directives (call-to-action campaigns) or quick response (QR) codes on your packaging or provisional serving products, including plates, utensils, glasses, etc. and disposable paper items. napkins. Alternative paper resources such as envelopes, letterheads, banners, flyers and business cards can be used to direct people to your own mobile website or even have them send a text message in a short code to purchase a file format (Vcard), with significant contact. details or to receive a standard open source calendar (Vcal), of their respective events.