Types of Outdoor Business Signs
Outdoor Business Signs
A well-designed business sign is an effective way to grab the attention of passersby and promote your business. It communicates that your business is professional, established, and successful. In fact, the BrandSpark/Better Homes and Gardens survey found that 41% of people make judgments about a business based on its signage.
There are many different types of Outdoor Signs for business, and the right one depends on your communication goals, the size of your space, and the visibility factors of your location. A pylon sign, for example, is an excellent choice for brick-and-mortar businesses looking to make a big impact. It can be seen from a distance and is often accompanied by a lighting source, which makes it backlit and more visible at night. These are a common sight on highways and busy streets. These signs are also used in shopping centers to prominently advertise the individual businesses within.
Monument signs are another type of outdoor business sign that is popular with many business owners. They are typically a bit smaller than pylon signs and can be used to highlight an important milestone, such as a new location opening, a store remodel, or a company anniversary. These signs can also be used to announce a sale or a special offer.
Types of Outdoor Business Signs
Another great way to promote your business is by using custom vehicle graphics, which are a type of exterior business sign that is affixed to the outside of a vehicle. They are a convenient and cost-effective way to promote your business to potential customers, as they can be seen by motorists traveling on the road.
Banners are a versatile and affordable outdoor business sign that can be used by many different types of businesses. Whether you are a small business announcing your grand opening, a school promoting an event, or a large corporation announcing a new product launch, these signs can help you deliver a marketing message that will generate real results.
Blade signs, which are made of materials such as acrylic, polystyrene, or polycarbonate, can be accompanied by a lighting source to make them backlit and more visible at night. These signs are very effective in catching the attention of motorists on the road and are a common sight on highways.
Lastly, directional or wayfinding signs are helpful for helping people find your business. They can be affixed to roads or inside of buildings in shopping centers, complexes, and even campgrounds. These signs feature arrows that point to your location, which is especially useful for those who are unfamiliar with the area.