What media intelligence can do for your business
“Business intelligence is not just about turning data into information, but organizations need that data to influence the way their business operates and responds to the changing market”, Gerald Cohen
The above quote is enough to explain to you the need for media intelligence for your business. But we don’t want you to leave the page with less knowledge of media intelligence. So, we came out with a deep insight about it.
It’s no surprise that technology has vividly changed the way we communicate. It is a world of big data that is constantly evolving and growing. This changing digital landscape has led companies to acclimatize to be or stay on the hit list and stay ahead of their competitors. That said, while companies continue to spend time mining internal information, there is a lot of unnoticed business information that can be mined by mining a vast amount of data openly available on the internet. This is where media intelligence services come in. Thinking of how media intelligence can do this for you? Keep reading…
monitor conversations
Gathering media intelligence involves listening to what your competitors and customers are saying, as these can be leveraged to check how your business compares to others. Think beyond social media and consider blogs, popular forums, and location-based networking sites, including Yelp and Foursquare.
Immediate access to key metrics reports
Whether you’re on the road or in the office, you can get quick and easy access to your business metrics reports. This allows you to be more productive on the go and also saves your precious time as well as the efforts of searching through an endless amount of items and outlets.
trend analysis
If you are a marketer, you should know that keeping an eye on developing trends in the industry is the key to developing products/services that interest people and marketing new releases to drive sales. Media intelligence solutions allow users to stay up-to-date on current events, while allowing them to travel back in time to better understand changing perceptions and why and how trends come and go.
Identify influential people
The beauty of business intelligence services is that it puts people in direct contact with those they are trying to impress and provides a unique marketing opportunity for businesses to reach out and engage with their most influential followers. Whether they’re sports fans, blogging moms, or fashion-loving tweens, the social sphere is full of influencers. But how do brands find these people? Media intelligence services can help companies determine who are the strongest and most influential voices in online discussions related to their industry to immediately reach those social promoters.
Analyze Sentiment and Conversations
Part of business intelligence means that text can be scanned and interpreted by sentiment, emotion, and passion levels, be it positive or negative. You might ask yourself, is there a key issue being discussed? Are they praying or complaining about the quality of your product or service? How are people responding to your sponsorships? Are they choosing your competitor’s service over yours? Along with all this, you can monitor other valuable news related to your business effortlessly and without even lifting a finger.
All of the above explanation clearly shows that media intelligence is extremely important for a brand to be successful in this highly competitive business world. If you’re not paying attention to how your business is doing, you’re actually doing half the work. So think and act wisely.