Business

What really drives piracy

The recording and movie industry spends $100 million basically to censor the Internet and prohibit the reproduction or viewing of any work that they don’t want people to see or listen to, without paying the price they set.

We have to ask, how come the internet has become such a big problem for the industry that they have and continue to make such tremendous efforts in multi-million dollar lobby groups to change laws in every country in the world to basically effect the global censorship? from the internet? What exactly are they so afraid of?

They constantly and forcefully argue that piracy, especially that found on the Internet, and even more so file sharing services, costs them millions of dollars in lost sales. But is that really true? If someone sees a movie they found online that they’ve never heard of, does that mean the movie industry is broke, considering that person would never have bought the movie in the first place? Or what about the realities of the global economy, where in many countries around the world the average take-home pay is little more than what one earns in the US, Canada, or other nations, with minimum wages often less than $5. per day. . So because of this economic difference, millions of people should be effectively blocked and banned from listening to music or enjoying movies because they can’t afford $20 per CD or movie, or $1 per song as is the current model offered. ?

Piracy exists because there is a market demand that leaves no alternative to satisfy other than the purchase of pirated songs and movies because consumers are economically excluded from the traditional distribution system so adored by today’s industry.

However, at the end of the day, despite all the ruthless attempts by the media industry to kill off this global medium, what is done and what exists is a multi-billion dollar market, currently controlled by people from disreputable businesses, which in fact make massive profits (like $200 million MegaVideos), simply because the music and movie industry simply doesn’t understand the Internet model, or care to understand it.

The Internet model is simple. Deliver content to a global audience and let them choose what they want to watch and hear. It works great for Google, Facebook, YouTube and many others. The content is paid for through a subscription service or provided for free but subsidized by ad revenue, or a combination of both.

When there are literally millions of songs and media works, movies, series, specials, sporting events, etc., how can the old pay-per-song, pay-per-movie industry model still have value to them? Especially in this day and age when many movies are recycled storylines seen thousands of times, people are becoming increasingly discouraged from shelling out $20+ for a DVD only to find out in 5 minutes that it’s a bunch of crap that never should have been. . produced.

What the Internet model does is allow freedom of choice and a means to distribute large volumes of media to literally millions of users quickly, effectively, and with less overhead than the industry’s current system of manufacturing CDs/DVDs. and distribute them by postal mail. all over the world.

The Internet model works very well for the distribution of this precious medium, and it is quite profitable. Instead of forcing people to buy each and every movie or song as a separate purchase, they are allowed through a daily, monthly, or yearly subscription, which is also partly ad-supported, to choose between a large volume of songs and movies, and decide which ones. they want to see or hear. It works extremely well, especially in giving the consumer more rights to what they buy. For example, if they start watching a movie and within 5 minutes decide they don’t like it, they just switch to another one, without losing $20. The customer is happy and the industry is happy because both win, not like today where only the industry wins without offering any guarantee of quality or consumer satisfaction.

It is now becoming a critical mass, where industries flatly refuse to change their business model and adopt the Internet model, as it is probably the most efficient and profitable medium ever invented to distribute their material, and instead try to shutting it down, it has become extremely dangerous for the future of the Internet.

The Internet is transparent, it is a medium for sharing and transferring information on a global scale in real time. The Internet is owned by no one, and is free to access, use, contribute, and experiment with by everyone. The Internet cannot be held responsible for the illegal sharing of copyrighted content, any more than Apple can be held responsible for selling an iPod containing 50,000 songs. Isn’t the latter also encouraging piracy? Or was it Apple’s intention to expect its customers to pay a few bills for an iPod and then pay another $50,000 to fill it with music?

In fact, an entire industry has been built around the Internet, from hardware and software to services and mega-corporations like Google. It is a well-proven global communication system that has done far more good for social consciousness and advancement than any other human invention. However, you are now at risk of being seriously hurt because a select group of industries, instead of taking advantage of the Internet and changing their business model, want to shut it down to force the world to continue doing business according to Neanderthal principles.

Ignorance and a lack of marketing vision should not be a valid excuse for an industry to do serious damage to one of the most powerful and expansive social media networks ever invented.

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