10 Insider Secrets of Google Adwords – Part 3

Has this happened to you? You spend hard-earned money
in Google AdWords pay-per-click advertising and lose
more money than you earn. Looks like Google is getting
richer while you get poorer. There are several tricks to
advertising on Google AdWords which, unless you know them, is
it becomes almost impossible to make a profit on your
advertising. Part 3 of this series continues the theme of
revealing the inner secrets of successful, profitable
advertising with Google Adwords.

If you missed Part 1 or Part 2 of this series, just send a
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back to you automatically.

Secret #8: Track your ads by keyword in Google AdWords

After spending time setting up separate ad groups within
Google AdWords for each keyword as mentioned above, the key
is knowing which keywords are costing you money and which
they are profitable. The only way to know that is to trace
how many people click on the ad and which of those clicks
convert into sales (or actions you expect the prospect to take)
take, how to sign up for your email newsletter, etc.).
There are several ways to do this, including Google AdWords.
own ad tracking system (which I do not recommend for various
reasons that I will not develop in this short article).

Ad tracking basically comes down to choosing between paying
for a subscription to a service or purchase of software that
It is installed on your own web hosting server. hard earned
experience let me tell you to avoid subscription
services altogether. Relying on the service of another person for
your critical stats are a gamble you don’t want to make.
There are several good software programs that
do the job, but I recommend the one you can find at:
http://www.superiormarketingpartners.com/adtracking.html

Secret #9: Include keywords in your ad text in Google AdWords

Did you know that the keywords that are part of the text of
Will your ads in Google AdWords appear in BOLD? If someone
searches for “plastic widgets” and their ad text says “50%
out of plastic widgets”, then the phrase ‘plastic widgets’
it will appear in bold when your ad is shown. This makes a great
difference in the click-through rate of your ads!

If you don’t believe me, just follow the advice mentioned
above to split test your ads and create two ads, one
with the keywords in the ad text and the other without them. You
You will be surprised how much better than the Google AdWords ad.
with the keyword(s) in the ad text.

Secret #10: Only run ads on Google’s ‘Search Network’ at
Google AdWords

When creating a new campaign in the Google AdWords system,
the default campaign settings are set to display your
ads on both the ‘Content Network’ and the ‘Search Network’.
Google has a pay-per-click affiliate program called Google
Adsense. This program pays people for every click on Google
AdWords ads displayed on your own websites. Tea
The problem for you, the Google AdWords advertiser, is that
You do NOT want your ads to show on any old websites that you have
content relevant to your ad. you just want your ad
shown to people who are actively searching for the keyword(s)
that trigger the display of your ad. Because? because these are
the best prospects for whatever you are trying to sell!

The power of the Google AdWords system is that it can
attract motivated and customer-oriented buyers to your site
display an ad relevant to what a person is searching for
Right now that person is looking for what you are
sale. By allowing your ads to show on Google
“Content Network”, your ads are displayed on all types of
websites casually browsed by people who may not be
not at all interested in what you are selling. This means your
are paying for these Google AdSense clicks for less than
qualified leads.

The first thing to do when creating a new Google
AdWords campaign is unchecking the “Content Network” box in the
campaign settings and limit your ads to only show
on Google’s ‘Search Network’ to ensure that only highly qualified users
and motivated prospects click on your Google AdWords ads.

Make no mistake about it…find qualified, motivated staff
buyers and bring them to your website when they are ready
Shopping is what doing business online is all about. There
there is no better market for this constant stream of valuable
traffic than with Google Adwords. By using the tips and
strategies described in this series of articles, you will be
armed to the teeth to convert those hard earned dollars
spent on Google AdWords on earnings for your downline
business!